The fast-paced modern society today is heavily supported by the ongoing innovation in technology, which also influences various aspects and industries. Public Relations (PR) is no exception, as the world is getting more and more digitized, the role evolves to embrace broader audiences in the digital realm that traditional PR tactics may not be able to reach. With that, does that mean traditional PR is out of date? Let’s find out.
Often we hear the term “campaign”, especially when a company or brand is aggressively marketing its products or services. What elements need to be considered in designing a campaign? In this 2nd episode of Lab talk, Rendy together with Yasmin and Fauzan from Occam Communication Indonesia will discuss everything about public relations campaigns.
Working as a PR professional in a communication firm can be a good fit if you enjoy new challenges and meeting new people. You will gain a variety of experiences as well as the privilege to learn about the current industry trends. In this industry, no two days are alike, therefore the dynamic and collaborative environment will give you a day full of learning and growth opportunities. So what are the advantages of working in a PR firm?
In the digitalization era where people use social media for purposes other than social interaction, establishing a personal brand has become a necessity. Personal branding is the effort to engage with the world while keeping your authenticity in order to build trust and engagement. However, working on personal branding can be difficult at first. Let’s take a look at the tips on building personal branding to improve your online presence.
With so many people locked up at home, the use of digital technology has grown more than before. People use digital devices to access information for work, study, entertainment and social interaction. While it provides space for many, it also fosters reliance on digital technology, which is linked to the hours spent in front of a screen. In the long run, using a digital screen for too long may have a negative impact on one’s well-being.
For our very first podcast video “Occam Lab Talk, we discuss what a Public Relations (PR) practitioner actually does. Often, we receive questions from friends or family, “What exactly is Public Relations and what do you do?”
Whether you use this social media or not, you must have seen, heard or read about TikTok. This social media emerged and immediately skyrocketed, becoming one of the fastest-growing online platforms. If you use other social media, you’ll almost certainly come across TikTok videos. TikTok’s convenience of use is possibly what has made it so popular among people, especially the young. So, what else makes this platform’s offering so influential? Let’s take a closer look.
Blogging like everything else since the early 2000s is evolving. The idea of blogging is dead because we still have the picture of a traditional blog, where people simply use blogs for personal purposes, such as writing daily journals and interacting with bloggers’ communities.
Fundamentally, storytelling is an activity we do almost all of the time. In fact, experts believe it dates back to the time when cave dwellers used pigment to draw on the walls. You must have heard that many great businesses have a strong backstory, right? Let’s take a look at why storytelling is important as it is powerful for your business.
Many are well aware that with today’s fast, easy and open flow and access of information, it is very easy to find out when a brand or company fails in its campaigns or communications efforts. Even in the past few months, there have been several cases coming from high-profile brands – whether for marketing, advertising, public relations (PR) purposes, and so on.
2021 OCCAM • All rights reserved