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Live Shopping: The Future of Retail
The extended stay-at-home period has forced rapid digitalization in many sectors, and online shopping has become the latest habit that people have grown accustomed to. Everything from day-to-day needs to tertiary needs can be fulfilled digitally. Given the current acceleration in online shopping, how do you think it will be in the future? Let’s talk about it!
Why Brands Should Invest in Public Relations?
Many people still have a vague understanding of public relations (PR) and its effect on brands (businesses, organizations, individuals, etc). Here are a few reasons why PR is a great investment for brand sustainability.
What Fresh Graduates Need to Prepare to Get into PR Industry
Some people may imagine that working in public relations is glamorous and fancy. However, working in front of the camera and interacting with a high-profile figure is only part of the job. It’s about being able to tell and enhance a brand’s story while meeting varied deadlines. So, how should recent grads prepare for a career in this field? Let’s have a look at how to ace your first job.
Difference Between Conventional and Digital PR
The fast-paced modern society today is heavily supported by the ongoing innovation in technology, which also influences various aspects and industries. Public Relations (PR) is no exception, as the world is getting more and more digitized, the role evolves to embrace broader audiences in the digital realm that traditional PR tactics may not be able to reach. With that, does that mean traditional PR is out of date? Let’s find out.
Advantages of Working in a PR Firm
Working as a PR professional in a communication firm can be a good fit if you enjoy new challenges and meeting new people. You will gain a variety of experiences as well as the privilege to learn about the current industry trends. In this industry, no two days are alike, therefore the dynamic and collaborative environment will give you a day full of learning and growth opportunities. So what are the advantages of working in a PR firm?
How to Build Personal Branding
In the digitalization era where people use social media for purposes other than social interaction, establishing a personal brand has become a necessity. Personal branding is the effort to engage with the world while keeping your authenticity in order to build trust and engagement. However, working on personal branding can be difficult at first. Let’s take a look at the tips on building personal branding to improve your online presence.
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