Insights

Is Blogging Dead?

Blogging like everything else since the early 2000s is evolving. The idea of blogging is dead because we still have the picture of a traditional blog, where people simply use blogs for personal purposes, such as writing daily journals and interacting with bloggers’ communities. Along with the improved SEO strategies, bloggers must stand out and …

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How to Give Constructive Criticisms on Unsuccessful Communications Attempts

Many are well aware that with today’s fast, easy and open flow and access of information, it is very easy to find out when a brand or company fails in its campaigns or communications efforts. Even in the past few months, there have been several cases coming from high-profile brands – whether for marketing, advertising, …

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Impact of COVID-19, The Food Service Industry Needs PR Now More Than Ever

COVID-19 has been the worst crisis to hit the food service industry for the last half-century. In 2020, Asia’s food service market shrank 25 to 30 percent to about USD925 billion. Indonesia, similar to India and the Philippines, was severely impacted with a 35 to 40 percent decline. For their report Food for thought: evolution …

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How Punk Rock Subculture Taught Me to Become a PR Practitioner and Firm Leader

As a business owner in his 30s and responsible for leading a company and expected to exemplify success, I often feel pressured by my colleagues and the professional community to personify an appropriate conservative figure: a clean-cut classy executive with a refined and ‘mature’ taste in life – fine dining and top-shelf wine, luxury fashion, …

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