Insights

What Fresh Graduates Need to Prepare to Get into PR Industry

Some people may imagine that working in public relations is glamorous and fancy. However, working in front of the camera and interacting with a high-profile figure is only part of the job. It’s about being able to tell and enhance a brand’s story while meeting varied deadlines. So, how should recent grads prepare for a …

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Difference Between Conventional and Digital PR

The fast-paced modern society today is heavily supported by the ongoing innovation in technology, which also influences various aspects and industries. Public Relations (PR) is no exception, as the world is getting more and more digitized, the role evolves to embrace broader audiences in the digital realm that traditional PR tactics may not be able …

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Is Blogging Dead?

Blogging like everything else since the early 2000s is evolving. The idea of blogging is dead because we still have the picture of a traditional blog, where people simply use blogs for personal purposes, such as writing daily journals and interacting with bloggers’ communities. Along with the improved SEO strategies, bloggers must stand out and …

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