OTRO was globally launched in December 2018 and Occam was appointed to be the PR agency to help announce this for Indonesia. It was not difficult to generate a satisfying amount of news coverage as millions of Indonesians are already football lovers. Occam also assisted OTRO by creating a media engagement timeline to from teaser, launch and post-launch through press release distributions and story pitches. This resulted to a more than 57 news coverage.
As the world’s largest community-based navigation app, Waze users or ‘Wazers’ in Indonesia are also