Amadeuss is a global leading travel technology company with solutions on air traffic management system, airline control and online travel agent (OTA) platform. Occam has worked with Amadeus since it opened its first Indonesian principal office in 2017. Since then, Amadeus has recurrently sought for advice and assistance from Occam for PR strategies and tactics in building media awareness and presence through thought leadership stories and industry insights as well as highlighting its sophisticated technology for various travel solutions.
Occam assisted with story pitches, press release distributions, media interviews and press briefings. One of the most successful campaigns was the “Journey of Me”, with compelling contents highlighting on Amadeus’ findings surrounding unique travel behavious and preferences of Asian travellers. The campaign generated high tractions, which could disrupt Indonesia’s travel industry in a bigger picture. The efforts garnered wide exposures from travel, lifestyle, aviation, business and consumer media.