As the world’s largest community-based navigation app, Waze users or ‘Wazers’ in Indonesia are also growing with more than 3 million active users. To further leverage on this opportunity, Occam establish more awareness and presence in the Indonesian market by sharing unique insights, tapping into local commemorations as well as raising the profile of Waze Indonesia’s key management personell and community members.
Eventually, contributing to a bigger story of how Waze helps people in outsmarting traffic. Occam assisted in creating localized pitch notes and articles to make the data, new app features, partnerships and other announcements relevant to the Indonesian audience, surrounding the country’s local themes such as Ramadan, holiday seasons, unique travel/commute behaviour, local traffic policies, toll price, etc. Through these efforts, Waze in Indonesia was able to gain wide exposure on consumer, automotive, business and lifestyle media.