Opera Software

Opera is a freeware web browser for Microsoft Windows, Android, iOS, macOS, and Linux operating systems, developed by Opera Software. Opera is a Chromium-based browser using the Blink layout engine and it differentiates itself by its distinct user interface and features. Opera Software sought for advice and assistance from Occam for PR strategies and tactics in establishing its unique positioning and presence through engaging contents, tech insights as well as highlighting its key features that delivers different kind of browsing experience to the users. Occam assisted Opera Software in running its digital campaigns, social media content creations and influencer engagement. One of its most appealing campaigns was the #DariPadaNunggu Campaign that empowers people to keep being productive despite of their challenges in managing time. The campaign received positive responses from the users, including from its social media interactive contents boosted by influencer engagement which generates an extensive online conversation.