Newland is Marlboro’s platform to support their campaign #GueDecide, collaborating with influencers who represents the essence of Sound, Vision and Taste.
Scope of Work:
– Developed strategies & tactics for Media and KOLs
– Media and KOL management
– Identified relevant KOLs, developed social media plan and monitoring
Collaborated with a group of KOLs who are passionate in Music, Art and Culinary. Also, owning a background story that matches with Marlboro’s brand message and the “GueDecide” spirit.