As the main sponsor of DWP 2017 and 2018, Marlboro aimed to enhance its campaigns before and during the music festival. Scope of Work:
– Developed strategies & tactics to attract KOLs involvement
– Identified relevant KOLs, developed social media plan, and monitoring
Collaborated with a group of KOLs who are passionate in fashion, dance and music. The engaged KOLs are not only from Jakarta, but other cities as well.