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The Science of Storytelling
Fundamentally, storytelling is an activity we do almost all of the time. In fact, experts believe it dates back to the time when cave dwellers used pigment to draw on the walls. You must have heard that many great businesses have a strong backstory, right? Let’s take a look at why storytelling is important as it is powerful for your business.
How to Give Constructive Criticisms on Unsuccessful Communications Attempts
Many are well aware that with today’s fast, easy and open flow and access of information, it is very easy to find out when a brand or company fails in its campaigns or communications efforts. Even in the past few months, there have been several cases coming from high-profile brands – whether for marketing, advertising, public relations (PR) purposes, and so on.
Clubhouse: PR Nightmare or Opportunity?
Clubhouse is a popular medium to socialize amongst the people. This social media allows users to organize discussions with wide-ranging topics of interest. Even though the app makes communication easier, it does bring some challenges for PR. Have you considered these before navigating into the app?
Remote Working: The Legacy of COVID-19 Pandemic
The labor markets are being disrupted by COVID-19 pandemic, leaving its biggest legacy of remote working. Before this worldwide event took everyone by storm, only about 5% of full-time office employees worked primarily from home. Over a year of working from home, a number of businesses today believe that this will become the new normal post-pandemic. This amount is projected to settle up to more than 30%. Experts predict that in ten years, there will be a 60/40 ratio between onsite and remote working.
Impact of COVID-19, The Food Service Industry Needs PR Now More Than Ever
For their report Food for thought: evolution of food services post-COVID-19 in Asia, management consulting firm Kearney conducted an online survey of more than 900 representative Indonesian consumers to understand how their preferences have changed after the pandemic. 34 percent of consumers have switched to eat restaurant food at home via food delivery or takeout. Health and safety take priority after taste and price for today’s consumers.
How Punk Rock Subculture Taught Me to Become a PR Practitioner and Firm Leader
Punk rock is an expression of nonconformity, freethought, and self-sufficiency, values that Radhytia Arghawisha, CEO of Occam, hold personally and professionally. Punk rock is not about teen angst and noise mess but about making a statement, rejecting the status quo, and being your true authentic self. So how has the punk rock subculture taught him to become a PR practitioner and leader of the firm?
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