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Screen Time: How it affects well-being
With so many people locked up at home, the use of digital technology has grown more than before. People use digital devices to access information for work, study, entertainment and social interaction. While it provides space for many, it also fosters reliance on digital technology, which is linked to the hours spent in front of a screen. In the long run, using a digital screen for too long may have a negative impact on one’s well-being.

TikTok: Why is it so hype?
Whether you use this social media or not, you must have seen, heard or read about TikTok. This social media emerged and immediately skyrocketed, becoming one of the fastest-growing online platforms. If you use other social media, you’ll almost certainly come across TikTok videos. TikTok’s convenience of use is possibly what has made it so popular among people, especially the young. So, what else makes this platform’s offering so influential? Let’s take a closer look.

Is Blogging Dead?
Blogging like everything else since the early 2000s is evolving. The idea of blogging is dead because we still have the picture of a traditional blog, where people simply use blogs for personal purposes, such as writing daily journals and interacting with bloggers’ communities.

Clubhouse: PR Nightmare or Opportunity?
Clubhouse is a popular medium to socialize amongst the people. This social media allows users to organize discussions with wide-ranging topics of interest. Even though the app makes communication easier, it does bring some challenges for PR. Have you considered these before navigating into the app?

The Science of Storytelling
Fundamentally, storytelling is an activity we do almost all of the time. In fact, experts believe it dates back to the time when cave dwellers used pigment to draw on the walls. You must have heard that many great businesses have a strong backstory, right? Let’s take a look at why storytelling is important as it is powerful for your business.

How to Give Constructive Criticisms on Unsuccessful Communications Attempts
Many are well aware that with today’s fast, easy and open flow and access of information, it is very easy to find out when a brand or company fails in its campaigns or communications efforts. Even in the past few months, there have been several cases coming from high-profile brands – whether for marketing, advertising, public relations (PR) purposes, and so on.
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