Occam Lab Talk Eps. 2: Designing a Public Relations Campaign

Often we hear the term “campaign”, especially when a company or brand is aggressively marketing its products or services. What elements need to be considered in designing a campaign? In this 2nd episode of Lab talk, Rendy together with Yasmin and Fauzan from Occam Communication Indonesia will discuss everything about public relations campaigns.

 

About Occam Komunikasi Indonesia
Our operations began in 2014 as an independent communications consultancy firm. In 2016, we became part of the Maverick Group with the Occam flag. Our clients and partners acknowledge the integrity we bring to our practice, tactical capabilities, and network among media and key opinion leaders.

More Like This

Screen Time: How it affects well-being

With so many people locked up at home, the use of digital technology has grown more than before. People use digital devices to access information for work, study, entertainment and social interaction. While it provides space for many, it also fosters reliance on digital technology, which is linked to the hours spent in front of a screen. In the long run, using a digital screen for too long may have a negative impact on one’s well-being.

Impact of COVID-19, The Food Service Industry Needs PR Now More Than Ever

For their report Food for thought: evolution of food services post-COVID-19 in Asia, management consulting firm Kearney conducted an online survey of more than 900 representative Indonesian consumers to understand how their preferences have changed after the pandemic. 34 percent of consumers have switched to eat restaurant food at home via food delivery or takeout.  Health and safety take priority after taste and price for today’s consumers.

Drop us a Note!

Lorem ipsum dolor sit amet consectetur adipiscing elit congue, tortor mi tincidunt nisl sed massa conubia pretium