Case Study

Waze

As the world’s largest community-based navigation app, Waze users or ‘Wazers’ in Indonesia are also growing with more than 3 million active users. To further leverage on this opportunity, Occam establish more awareness and presence in the Indonesian market by sharing unique insights, tapping into local commemorations as well as raising the profile of Waze …

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Amadeus

Amadeuss is a global leading travel technology company with solutions on air traffic management system, airline control and online travel agent (OTA) platform. Occam has worked with Amadeus since it opened its first Indonesian principal office in 2017. Since then, Amadeus has recurrently sought for advice and assistance from Occam for PR strategies and tactics …

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Opera Software

Opera is a freeware web browser for Microsoft Windows, Android, iOS, macOS, and Linux operating systems, developed by Opera Software. Opera is a Chromium-based browser using the Blink layout engine and it differentiates itself by its distinct user interface and features. Opera Software sought for advice and assistance from Occam for PR strategies and tactics …

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Novartis

BACKGROUND In November 2020, a leading pharmaceutical company Novartis hosted an online workshop on Health Technology Assessment (HTA) as it is considered as an important policy tool towards achieving a sustainable universal health coverage. HTA serves as a guide for governments in selecting public funding on health technologies. As one of the countries with largest …

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Asosiasi Fintech Indonesia (AFTECH)

SITUATION In November 2020, the Indonesian Fintech Association (AFTECH) held the Indonesia Fintech Summit for two weeks, in which Occam assisted with amplification through a series of media engagement activities. The event was to highlight topics surrounding the role of fintech in Indonesia’s economic recovery due to the pandemic. The event was participated by members …

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Sinar Dunia (SiDU)

SITUATION In December 2020, SiDU implemented its “Ayo Menulis” movement to encourage students and parents surrounding the importance of writing. This is because of the rising trend of online schooling and learning due to the COVID-19 pandemic, where children are no longer used to writing with their pencils/pens and books. Meanwhile, it is highly important …

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Zumba

SITUATION In April 2020, Zumba held an online class to raise donation for health workers in Indonesia, as part of its “Zumba Virtual Class for Charity” campaign. The campaign itself lasted for 10 days, with a virtual media interview conducted to kick-off the activities in the beginning of the campaign, inviting media from mainstream, lifestyle, …

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LaLiga

After not conducting any PR-related activities for the last 3 years in Indonesia, LaLiga promoted Spain’s top female badminton athlete Carolina Marin in 2017, as she was about to compete in the “Indonesia Open Cup”. The engagement involved not only prominent media houses in Indonesia, but also consumers, fans and badminton academies. Occam assisted in …

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OLX

One of OLX’s main objective is to be recognized as the online platform that provides the largest and most comprehensive ecosystem for second-hand cars in Indonesia. We help them achieve this objective through proactive media pitches and creating thought leadership contents surrounding the automotive trends, behaviours of car dealers and customers, traffic regulations, as well …

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OTRO

OTRO was globally launched in December 2018 and Occam was appointed to be the PR agency to help announce this for Indonesia. It was not difficult to generate a satisfying amount of news coverage as millions of Indonesians are already football lovers. Occam also assisted OTRO by creating a media engagement timeline to from teaser, …

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