What Fresh Graduates Need to Prepare to Get into PR Industry

Some people may imagine that working in public relations is glamorous and fancy. However, working in front of the camera and interacting with a high-profile figure is only part of the job. It’s about being able to tell and enhance a brand’s story while meeting varied deadlines. So, how should recent grads prepare for a career in this field? Let’s have a look at how to ace your first job.

Give your best attitude
Having the right attitude is more important than having skills in the first phase of entering into the industry. PR is something that you learn on the job, so having a positive attitude and a willingness to learn is greatly appreciated.

Ready for the dynamic work life
Joining a PR firm means that you will be responsible for a variety of clients and tasks. It may look glamarous from the outside, but there is a lot of work going on behind the scenes. Therefore, prioritizing the schedule necessitates flexibility and strategy.


One of the responsibilities of PR pracititioners is to develop briefs and concepts, organize an event, approach the various stakeholders ranging such as clients, journalists, KOL, government, etc. Therefore, emotional intelligence is also important for PR professionals who need to meet a lot of people – observe and listen towards to trends and field numerous inquiries.

Writing skills

It is esential for PR professionals to be able to communicate well, both orally and in writing. As an entry-level PR professionals, it takes a lot of practice to excel at developing PR documents such as press releases, briefing books, media invitations, etc. In fact, intelligent writing ability is also required for those seeking for a long term career in the industry.

About Occam Komunikasi Indonesia
Our operations began in 2014 as an independent communications consultancy firm. In 2016, we became part of the Maverick Group with the Occam flag. Our clients and partners acknowledge the integrity we bring to our practice, tactical capabilities, and network among media and key opinion leaders.




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