TikTok: Why is it so hype?

Whether you use this social media or not, you must have seen, heard or read about TikTok. This social media emerged and immediately skyrocketed, becoming one of the fastest-growing online platforms. If you use other social media, you’ll almost certainly come across TikTok videos. TikTok’s convenience of use is possibly what has made it so popular among people, especially the young. So, what else makes this platform’s offering so influential? Let’s take a closer look.


TikTok has a very simple user interface. As we open the app, we are shown a video that loops until we interact with it. It also encourages users to interact with each other through challenges, comments, and duets.

Music makes it better!

TikTok sound is probably one of the most well-known features. Aside from only making videos, users can also use music or back sound from an original creator. TikTok has the ability to make songs by relatively unknown artists go viral overnight! So, it can be a great platform for music producers to promote their work.

Wide variety of content

TikTok users can post about anything. Humor, hobbies, fitness, travel, music, photography, dance, food and fashion, and any interesting category you can think of. Each area offers exposure, and the algorithm is formed based on the type of content that users are likely to watch.

Marketing opportunity

For the past two years, TikTok has been mentioned as one of the fastest-growing social media platforms of all time with over 1.1 billion users by early 2021. According to Statista, TikTok users spend an average of 858 minutes per month on the app. TikTok provides a creative environment to reach a wider audience. This is where marketers can do business.

Impose the right strategies!

To get into the realms of TikTok, here are tips for marketers to make the best use out of it:

  1. Create fun and unique content
  2. Initiate interaction with audiences
  3. Maximize the hashtag challenge
  4. Collaborate with influencers
  5. Use paid advertising and brand takeover.

About Occam Komunikasi Indonesia
Our operations began in 2014 as an independent communications consultancy firm. In 2016, we became part of the Maverick Group with the Occam flag. Our clients and partners acknowledge the integrity we bring to our practice, tactical capabilities, and network among media and key opinion leaders.

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